Thursday, December 19, 2024

Google to pay $155 mn in settlements over location tracking – N.F Times

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Google agreed to pay $155 million (nearly Rs. 1,300 crore) to settle claims by California and private plaintiffs that the search engine company misled consumers about how it tracks their locations, and used their data without consent, news agency Reuters reported.

Both settlements resolve claims that the Alphabet unit deceived people into believing they maintained control over how Google collected and used their personal data.

The company was accused of being able to “profile” people and target them with advertising even if they turned off their “Location History” setting, and deceive people about their ability to block ads they did not want.

“Google was telling its users one thing–that it would no longer track their location once they opted out–but doing the opposite and continuing to track its users’ movements for its own commercial gain,” California Attorney General Rob Bonta said in a statement. “That’s unacceptable.”

The California settlement requires Google to pay $93 million (nearly Rs. 770 crore), and disclose more about how it tracks people’s whereabouts and uses data it collects.

Money from Google’s $62 million (nearly Rs. 515 crore) settlement with private plaintiffs would, after deducting legal fees, go to court-approved nonprofit groups that track internet privacy concerns.

Lawyers for the plaintiffs said this made sense because it was “infeasible” to distribute money to the approximately 247.7 million US adults with mobile devices.

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