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Puri<\/strong>: Haisha Paints, proudly participated in the annual Jagannath Rath Yatra to honour Odisha\u2019s rich artistic traditions. Haisha Paints is a range of Paints by Pidilite Industries, the makers of prominent brandsFevicol and Dr. Fixit.<\/p>\n Haisha Paints set up a vibrant stall at the Rath Yatra, capturing the attention of countless devotees. The highlight of the stall was a thumb-stamping activity that enables devotees to support the cause of arts and artisans of Odisha: for every thumb stamp by devotees, Haisha Paints will donate to the NGO \u2018Dedicated to People Organization,\u2019 which trains the artisans of Raghurajpur in Pattachitra arts.<\/p>\n At the event, Haisha Paints announced the launch of its new colour book that highlights distinct art forms of Odisha, such as Pattachitra, Chandua, Paper Mache, and Bandhakala. The book presents a selection of colours inspired by Odisha\u2019s collective heritage and proudly captures its essence.<\/p>\n Commenting on the occasion, Mr Salil Dalal, Chief Business Officer, Construction Chemicals, Haisha Paints, Pidilite Industries<\/strong>, said, \u201cWe at Pidilite Industries are honoured to be a part of the Jagannath Rath Yatra, a festival that celebrates the spirit and cultural richness of Odisha. Throughout the festivities, our participation was designed to engage and meaningfully contribute to the community. The overwhelming participation and enthusiasm from the devotees have been truly heartwarming. We look forward to continuing our efforts to support and celebrate the vibrant colourful heritage of this region.\u201d<\/p>\n In addition to the thumb-stamping activity, Haisha Paints organized a \u2018Spin the Wheel\u2019 game, where participants could win various merchandise items such as tote bags, keychains, and hand fans. Participants in the thumb-stamping activity could also nominate themselves for a lucky draw. On the final day, a winner was announced to receive exclusive gift vouchers for Haisha Paints\u2019 products.<\/p>\n Haisha Paints\u2019 participation in the Jagannath Rath Yatra not only celebrated the festival but also reinforced the company\u2019s commitment to engaging with and giving back to the community, all while preserving and promoting Odisha\u2019s rich cultural heritage.<\/p>\n<\/div>\n [ad_2] [ad_1] Puri: Haisha Paints, proudly participated in the annual Jagannath Rath Yatra to honour Odisha\u2019s rich artistic traditions. Haisha Paints is a range of Paints by Pidilite Industries, the makers of prominent brandsFevicol and Dr. Fixit. Haisha Paints set up a vibrant stall at the Rath Yatra, capturing the attention of countless devotees. The highlight […]<\/p>\n","protected":false},"author":1,"featured_media":35121,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[69],"tags":[],"class_list":["post-35120","post","type-post","status-publish","format-standard","has-post-thumbnail","category-states"],"jetpack_featured_media_url":"https:\/\/thenftimes.com\/wp-content\/uploads\/2024\/07\/Haisha-Paints-IMAGE-_4.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/thenftimes.com\/index.php\/wp-json\/wp\/v2\/posts\/35120","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thenftimes.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thenftimes.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thenftimes.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thenftimes.com\/index.php\/wp-json\/wp\/v2\/comments?post=35120"}],"version-history":[{"count":1,"href":"https:\/\/thenftimes.com\/index.php\/wp-json\/wp\/v2\/posts\/35120\/revisions"}],"predecessor-version":[{"id":35122,"href":"https:\/\/thenftimes.com\/index.php\/wp-json\/wp\/v2\/posts\/35120\/revisions\/35122"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thenftimes.com\/index.php\/wp-json\/wp\/v2\/media\/35121"}],"wp:attachment":[{"href":"https:\/\/thenftimes.com\/index.php\/wp-json\/wp\/v2\/media?parent=35120"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thenftimes.com\/index.php\/wp-json\/wp\/v2\/categories?post=35120"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thenftimes.com\/index.php\/wp-json\/wp\/v2\/tags?post=35120"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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