{"id":41546,"date":"2024-08-20T13:07:36","date_gmt":"2024-08-20T13:07:36","guid":{"rendered":"https:\/\/thenftimes.com\/index.php\/2024\/08\/20\/airtel-payments-bank-introduces-face-match-to-enhance-account-security-inbox-pragativadi-odisha-news-breaking-news-odisha-latest-odisha-news-n-f-times\/"},"modified":"2024-08-20T13:07:38","modified_gmt":"2024-08-20T13:07:38","slug":"airtel-payments-bank-introduces-face-match-to-enhance-account-security-inbox-pragativadi-odisha-news-breaking-news-odisha-latest-odisha-news-n-f-times","status":"publish","type":"post","link":"https:\/\/thenftimes.com\/index.php\/2024\/08\/20\/airtel-payments-bank-introduces-face-match-to-enhance-account-security-inbox-pragativadi-odisha-news-breaking-news-odisha-latest-odisha-news-n-f-times\/","title":{"rendered":"Airtel Payments Bank Introduces Face Match to Enhance Account Security Inbox | Pragativadi | Odisha News, Breaking News Odisha, Latest Odisha News &#8211; N.F Times"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div>\n<p><strong>Bhubaneswar<\/strong>: Airtel Payments Bank has unveiled Face Match, a security enhancement feature,<br \/>designed to safeguard customer accounts.<\/p>\n<p>Face Match uses sophisticated machine learning algorithms to calculate a threat score for each savings bank account user based on multiple inputs and signals ranging from user behaviour, transaction pattern &amp;amp; location, historical data of similar patterns, and device and mobile app-based signals.<\/p>\n<p>If a user surpasses this threat score, their account is secured with Face Match to prevent<br \/>potentially fraudulent transactions. The user will immediately receive a notification on their<br \/>registered mobile number, notifying them that Face Match has been activated and instructing<br \/>them to complete a quick verification using the link in the notification to proceed with their<br \/>transactions.<\/p>\n<p>The link redirects them to the Face Match section of the Airtel Thanks app, where the user simply needs to take a selfie, which is then compared to the original photo from their onboarding process using advanced facial recognition and liveliness checks.<\/p>\n<p>A successful match allows the user to continue their transactions, while an unsuccessful match prompts them to visit a nearby banking point for biometric verification. This process ensures that only the account holder can perform transactions, maintaining user control and enhancing security.<\/p>\n<p>As the digital banking landscape evolves, customers are increasingly vulnerable to fraudsters<br \/>who exploit security gaps to commit crimes such as conduit account fraud, account takeovers,<br \/>and money laundering. Face Match is designed to address these challenges effectively and at a<br \/>scale.<\/p>\n<p>Speaking about the feature, Anubrata Biswas, MD and CEO of Airtel Payments Bank, said, \u201cAt<br \/>Airtel Payments Bank, delivering secure digital banking is central to our mission. The<br \/>introduction of Face Match marks a significant step in reinforcing our commitment to<br \/>safeguarding our customers. By employing cutting-edge technology, we can effectively address<br \/>potential threats while offering a seamless and secure banking experience. We aim to<br \/>provide customers peace of mind through robust security measures and efficient account<br \/>management.\u201d<\/p>\n<p>The implementation of Face Match not only enhances protection but also facilitates a smoother<br \/>banking experience by allowing for quick and easy verification. Airtel Payments Bank remains<br \/>dedicated to offering a secure and trustworthy banking environment. Face Match is a<br \/>testament to the Bank\u2019s ongoing efforts to prioritize and enhance the safety of the customers.<\/p>\n<\/div>\n<p>[ad_2]<br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] Bhubaneswar: Airtel Payments Bank has unveiled Face Match, a security enhancement feature,designed to safeguard customer accounts. Face Match uses sophisticated machine learning algorithms to calculate a threat score for each savings bank account user based on multiple inputs and signals ranging from user behaviour, transaction pattern &amp;amp; location, historical data of similar patterns, and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":41547,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-41546","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business"],"jetpack_featured_media_url":"https:\/\/thenftimes.com\/wp-content\/uploads\/2024\/08\/download-128.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/thenftimes.com\/index.php\/wp-json\/wp\/v2\/posts\/41546","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thenftimes.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thenftimes.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thenftimes.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thenftimes.com\/index.php\/wp-json\/wp\/v2\/comments?post=41546"}],"version-history":[{"count":1,"href":"https:\/\/thenftimes.com\/index.php\/wp-json\/wp\/v2\/posts\/41546\/revisions"}],"predecessor-version":[{"id":41548,"href":"https:\/\/thenftimes.com\/index.php\/wp-json\/wp\/v2\/posts\/41546\/revisions\/41548"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thenftimes.com\/index.php\/wp-json\/wp\/v2\/media\/41547"}],"wp:attachment":[{"href":"https:\/\/thenftimes.com\/index.php\/wp-json\/wp\/v2\/media?parent=41546"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thenftimes.com\/index.php\/wp-json\/wp\/v2\/categories?post=41546"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thenftimes.com\/index.php\/wp-json\/wp\/v2\/tags?post=41546"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}