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New Delhi:<\/strong> Dubai-based Landmark Group\u2019s most loved fashion brand Max Fashion prepares to step into a new chapter for the brand with a special collaboration with renowned actor and style icon Kalki Koechlin for the \u2018New New You\u2019 campaign.<\/p>\n The campaign forays into a space of renewed self-confidence, instilling a sense of evolution that leaves the customer feeling brand new, thanks to the transformative power of style. This campaign boasts a refined collection that captures the sentiment of reinvention, whether it\u2019s for a festive celebration or friendly gathering (workwear, casual outfits, fusion festive wear or high-glam occasion wear) \u2013 these styles set the tone for celebrations this season.<\/p>\n A collection this stylish needed someone who aligned perfectly with its playfulness, someone who has the unique ability to break conventional fashion boundaries while staying true to her personality \u2013 and who is better than the brilliant Kalki Koechlin \u2013 who reinvents herself with every vibrant role she takes on. With the \u2018New New You\u2019 collection, Max Fashion aims to inspire its customers to have the freedom to explore different facets of their personality with its latest Western\u2019 festive styles and accessories.<\/p>\n Kalki\u2019s bold choices, both in her career and personal style, inspire confidence and self-expression \u2013 values that align with the brand\u2019s vision to connect with new-age aspiring families.<\/p>\n In line with the \u2018New New You\u2019 proposition, Max Fashion continues to deliver on its long-standing promise of launching new styles every week, bringing freshness and excitement to its 520+ stores in 210+ Indian cities, as well as online at www.maxfashion.in.<\/p>\n This approach reinforces Max Fashion\u2019s dedication to consistently offering customers the latest trends, The campaign film also does not shy away from showcasing the newness of this campaign in the brightest light. Shot in a picturesque European vibe, the film follows Kalki cruising through the city in eclectic fits \u2013 from a modern schiffli co-ord set for brunch with the girls to a chic printed balloon dress for a fun afternoon; or from a sophisticated shimmer co-ord set for a formal outing to a chic high-shine duo for a party \u2013 the film encapsulates the many different vibrant moods of the collection. With every change, we see the versatility of the collection and how it houses something for everyone \u2013 no matter what their personality is.<\/p>\n On being the face of this fun, fresh new campaign for Max Fashion, Kalki Koechlin says, \u201cI believe fashion is an extension of one\u2019s personality, and Max Fashion\u2019s \u2018New New You\u2019 campaign truly allows me to do that. I am thrilled to be a part of it and I must say Max Fashion has completely surprised me with its cool, vibrant and comfortable styles. \u201d<\/p>\n On partnering with the fabulous Kalki Koechlin, Pallavi Pandey, Head of Marketing, at Max Fashion says, \u201cAs we embark on an exciting journey of transformation at Max Fashion, the \u2018New New You\u2019 campaign is our commitment to constantly evolving and bringing fresh, trendsetting styles to our customers. This collaboration with Kalki Koechlin represents the bold, confident, and ever-evolving spirit of our brand. We aim to inspire our customers to explore new possibilities and embrace every side of themselves with our latest collection, designed for the modern, aspirational Indian family.\u201d<\/p>\n Sumit Chandna, Deputy CEO, of Max Fashion, adds \u201cMax Fashion\u2019s growth and success have always been driven by our commitment to delivering value, quality, and fresh fashion to our customers. With the \u2018New New You\u2019 campaign, we are not only launching a dynamic new collection but also reinforcing our retail strategy to bring continuous innovation to over 520 stores across 210+ cities. This campaign marks a new chapter in our business, where we focus on expanding our presence, both in physical stores and online, with an unwavering dedication [ad_2] [ad_1] New Delhi: Dubai-based Landmark Group\u2019s most loved fashion brand Max Fashion prepares to step into a new chapter for the brand with a special collaboration with renowned actor and style icon Kalki Koechlin for the \u2018New New You\u2019 campaign. The campaign forays into a space of renewed self-confidence, instilling a sense of evolution that […]<\/p>\n","protected":false},"author":1,"featured_media":45500,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[11],"tags":[],"class_list":{"0":"post-45499","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-lifestyle"},"jetpack_featured_media_url":"https:\/\/thenftimes.com\/wp-content\/uploads\/2024\/09\/Max-Fashion-New-New-you.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/thenftimes.com\/index.php\/wp-json\/wp\/v2\/posts\/45499","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thenftimes.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thenftimes.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thenftimes.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thenftimes.com\/index.php\/wp-json\/wp\/v2\/comments?post=45499"}],"version-history":[{"count":1,"href":"https:\/\/thenftimes.com\/index.php\/wp-json\/wp\/v2\/posts\/45499\/revisions"}],"predecessor-version":[{"id":45501,"href":"https:\/\/thenftimes.com\/index.php\/wp-json\/wp\/v2\/posts\/45499\/revisions\/45501"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thenftimes.com\/index.php\/wp-json\/wp\/v2\/media\/45500"}],"wp:attachment":[{"href":"https:\/\/thenftimes.com\/index.php\/wp-json\/wp\/v2\/media?parent=45499"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thenftimes.com\/index.php\/wp-json\/wp\/v2\/categories?post=45499"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thenftimes.com\/index.php\/wp-json\/wp\/v2\/tags?post=45499"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
ensuring a seamless and dynamic retail and online shopping experience.<\/p>\n
to customer satisfaction and style evolution.\u201dThe Max Fashion x Kalki Koechlin \u2018New New You\u2019 campaign launches on 20th September in all Max Fashion stores across India and www.maxfashion.in.<\/p>\n<\/p><\/div>\n
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