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Bhubaneswar<\/span><\/b>: Vedanta Aluminium, India\u2019s largest producer of aluminium, is launching a multi-channel campaign called \u2018#AzadiKaAsliMatlab<\/i><\/b>\u2019<\/i>(The True Meaning of Freedom), on the occasion of India\u2019sIndependence Day 2023. The campaign pivots around a visually striking film encapsulating the nation\u2019s progress on several fronts. It was launched on 14th<\/sup>\u00a0August on YouTube and will be subsequently rolled out across all leading social media platforms on the 15th<\/sup> of August.<\/span><\/p>\n The film also echoes the role of aluminium as the backbone for numerous critical applications in the modern world, accelerating India\u2019s transformation into a hub of world-class manufacturing and innovation. It will be accompanied by a print campaign on 15th<\/sup>\u00a0August, based on the theme \u2018Aluminium from the earth takes India to the skies\u2019.<\/span><\/p>\n The campaign envisages freedom as a broad concept that transcends existing implications of the term. Taking inspiration from the query\u00a0\u2018AapkeliyeAzadi Ka Kya Matlab Hai<\/i>\u2019<\/span>\u00a0(What Does Freedom Mean To You?), the film encourages its diverse audience to reflect more deeply on what freedom means to them personally.<\/span><\/p>\n Freedom today manifests itself in many forms, signifying various things to different people. For example, the film depicts how India is a vast country home to numerous families separated by long distances, due to their work or education needs. Aluminium is facilitating modern transportation, such as through aluminium-bodied trains and aircraft, that help bring them closer. Similarly, the video also highlights how aluminium is addressing our national security needs through its extensive uses in electronics, satellites, rockets, defence equipment, fighter jets etc.<\/span><\/p>\n Expanding on this theme, the video further links freedom to deliverance from urban and rural poverty, from inadequate infrastructure, and even from the restrictive dependence on foreign imports, with aluminium, a metal of strategic importance, as the unifying thread. The film will be played on social and digital platforms and can be viewed here:<\/span><\/b>https:\/\/bit.ly\/3YzMhmj<\/span><\/b><\/span>.<\/span><\/b><\/p>\n The launch of the video was preceded by online teasers and will be followed by engaging creatives summing up the core theme of the campaign. Vedanta Aluminium is also supplementing the online campaign with several offline touchpoints, including multilingual front page ads in leading dailies, scribble boards for employees to pen their thoughts across Vedanta Aluminium\u2019s operations, and on-ground activations through broader community celebrations.<\/span><\/p>\n Through its versatile properties, aluminium has established itself as a critical raw material crucial for building a self-reliant India, freeing it from both supply instabilities and geopolitical volatility.\u00a0 Building on aluminium\u2019s ubiquity as the second-most important metal in the world today, the campaign uniquely leverages the \u2018metal of the future\u2019 as a metaphor of what it means to be free in the 21st<\/sup>\u00a0century.<\/span><\/p>\n Aluminium\u2019s remarkable versatility, and India\u2019s ability to produce it sustainably, are heralding a transformative era in the country\u2019s manufacturing landscape. The metal is playing a pivotal role in the following key sectors that are vital to a self-reliant, resurgent India:<\/span><\/p>\n [ad_2] [ad_1] Bhubaneswar: Vedanta Aluminium, India\u2019s largest producer of aluminium, is launching a multi-channel campaign called \u2018#AzadiKaAsliMatlab\u2019(The True Meaning of Freedom), on the occasion of India\u2019sIndependence Day 2023. The campaign pivots around a visually striking film encapsulating the nation\u2019s progress on several fronts. It was launched on 14th\u00a0August on YouTube and will be subsequently rolled out […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[11],"tags":[],"class_list":{"0":"post-5006","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-lifestyle"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/thenftimes.com\/index.php\/wp-json\/wp\/v2\/posts\/5006","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thenftimes.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thenftimes.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thenftimes.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thenftimes.com\/index.php\/wp-json\/wp\/v2\/comments?post=5006"}],"version-history":[{"count":1,"href":"https:\/\/thenftimes.com\/index.php\/wp-json\/wp\/v2\/posts\/5006\/revisions"}],"predecessor-version":[{"id":5008,"href":"https:\/\/thenftimes.com\/index.php\/wp-json\/wp\/v2\/posts\/5006\/revisions\/5008"}],"wp:attachment":[{"href":"https:\/\/thenftimes.com\/index.php\/wp-json\/wp\/v2\/media?parent=5006"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thenftimes.com\/index.php\/wp-json\/wp\/v2\/categories?post=5006"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thenftimes.com\/index.php\/wp-json\/wp\/v2\/tags?post=5006"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
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