Sunday, December 4, 2022

India shops on Amazon this festive season; hundreds of small and local sellers become lakhpatis

Bhubaneswar : Amazon announced today that its month-long Great Indian Festival (GIF) 2022 has seen the largest-ever shopping celebration for its sellers and brand partners on Amazon.in, bringing joy to millions of customers across the country. GIF2022 started at midnight of Sep 22ndwith Prime Early Access and went live for all customers on Sep 23. Customers loved crores of product selection from sellers on Amazon.in including unique products from lakhs of Small and Medium Businesses (SMBs). “We are deeply humbled to servecustomers and enable sellers across Bharat this festive season. Small and medium businesses, startups, artisans, and women entrepreneurs offered a wide selection of products to our customers across India. We are delighted by the increase in new Prime member sign-upsthis festive season especially from tier 2-3 cities, andcustomers continue to reinforce their trust on Amazon as their preferred online shopping destination. This year for Amazon Great Indian Festival our customers echoed ‘Amazon se liya’,” said Manish Tiwary, Country Manager, Amazon India.
Bharat continued to shop safely on Amazon.in with80% of new customers from tier 2 & 3 towns. Amazon Indiahad 1.2X higher Prime member sign-ups vs 2021; 3 out of 5 signups coming from beyond the metros like Agartala, Bellary, Cuttack, Warangal, Jalgaon and Bhilwara. Customers loved crores of product selection from lakhs of Small and Medium Businesses (SMBs) with neighborhood stores witnessing a growth of 2X versus average day sales. Over 4,000sellers witnessed sale growth of more than 5X during the festive period with 25 products being sold every second. Women entrepreneurs selling through Amazon Saheli sold 6 products every minute. Local Shops on Amazon.in registered a 2X growth and sold over 8 products every minute.
Amazon Business witnessed participation from over 4.75lacs MSME buyers; over 6,000 sellers got their first ever B2B order through the Amazon Business program. Popular categories include Smartphones, Large Appliances & TVs and Consumer Electronics, Fashion, Beauty, Home products, attracted most number of new customers. Mobiles & Accessories saw strong double-digit growth as compared to AGIF’21 and 5X times when compared with business as usual with 80% of customers coming from Tier 2 and 3 cities. Over 15 lakh new customers shopped from Amazon Fashion and Beauty with more than 85% from tier 2 cities and beyond . This festive season, shopping was made more affordable for customers with offers from 7 Banks and 1 payment partner (RuPay); the offers were accessible to 79% of India’s credit card baseand 93% of India’s debit card base. Amazon Pay Later registrations increased by 4X this festive season vs average business day; With 6.5 lacs registrations during GIF 2022, Amazon Pay Later crossed milestone of 6 MM registrations . Every 8 out of 10 Shoppers had access to credit through products like Amazon Pay Later, Debit Card EMI, Credit Card EMI, NBFC EMI; introduced new options for customers to shop such as cardless EMI purchases on ICICI and HDFC.

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