Wednesday, July 17, 2024

PUMA India Partners With IOA, Launches Campaign For Paris Olympics 2024 | Pragativadi | Odisha News, Breaking News Odisha, Latest Odisha News – N.F Times


New Delhi: Sports brand PUMA India has partnered with the Indian Olympic Association (IOA) as the Official Footwear Partner for the Indian contingent to the Paris Olympics and launched a grand outdoor campaign to honour the game’s champions.

As part of this collaboration, over 100 Indian athletes will receive specialized footwear, travel essentials, and other sports accessories designed to enhance their training and comfort during the 2024 Summer Olympics. Notably, 45 of these athletes are from the PUMA contingent, representing the largest squad sponsored by a brand in India this year.

This partnership with the IOA underlines PUMA’s dedication to fostering a vibrant sports culture and nurturing the growth and achievements of current and upcoming generations of athletes in the country.

PUMA India’s campaign, titled “See the Game Like We Do”, celebrates the remarkable achievements of Indian athletes, showcasing larger-than-life outdoor spectacles across Mumbai. The campaign aims to capture the attention of the nation, highlighting the superhuman feats of the Indian contingent and igniting national pride as the athletes head to Paris to pursue the country’s highest glory.

The campaign draws parallels between the athletes’ record-breaking achievements and everyday experiences, aiming to inspire the country to take note of the Indian Olympic athletes’ relentless pursuit towards excellence and trailblazing accomplishments.

Overall, PUMA’s partnership with the Indian Olympic Association and its innovative campaign not only reflects the brand’s commitment to supporting Indian athletes but also aims to inspire a nation and propel Indian athletes to success at the Paris Olympics.


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