Sunday, December 4, 2022

Lawmanpg3 and Integrity Exclusive Brand Outlet footprint further increases in Cuttack

Cuttack : “Lawmanpg3 and Integrity” the flagship brands of Kewal Kiran Clothing Ltd., has launched its 5th Exclusive Store in Cuttack at Krishna Arkade, Bajrakabati Road. In that occasion KKCL Bran Head Himansu Panth Innaguration this Outlet. Tapesh Charutvedi Dy General Manager, KKCL, and Mr. Deepak Kumar Agarwal, Master Franchisee, Odisha were present. The company has launched their other Exclusive Stores at Link Road, Near Arundoya Market, Cuttack and Kanchan Bazar, Dhenkanal on the same day. The brand has earlier set up it’s stores in Tinkonia Bagicha, Ranihat, CDA Sector 8 and Link Road, as the brand continue to spread its footprint across all leading towns and cities of India.
LawmanPg3- the lifestyle apparel brand from Kewal Kiran Clothing Limited has always presented club-wear in a new light. LawmanPg3 is a version designed for the demands of current generation. The brand is targeting customers with a focus on denim, club and casual wear. LawmanPg3 which is positioned as a fashion brand has product offerings that includes shirts, jackets, denims and cotton trousers. To fuel this growth further, Lawmanpg3 has now signed Rohit Shetty as its new brand ambassador. The brand has envisioned creating unique fashionable clothing for men to make the brand relatable and aspirational. Rohit Shetty is known to be an icon for the masses and he is the best fit for the brand’s tagline “Be the Star”. Talking about the Lawmanpg3’s association with Rohit Shetty, Director of Kewal Kiran Clothing Limited, Vikas Jain shares, “We are extremely elated to have Rohit Shetty as our brand ambassador. He is very popular personality and our association with him will make our brand reach out to the masses.”
Integrity is a brand that knows exactly how to provide what its customer desires. Kewal Kiran’s ‘peppy & springy’ brand launched in 2002 – Integrity, communicates with people in a way that connects to how they live, work and play. It’s a young pricing brand for young adults. Continuing the spree of brand ambassadorship, Integrity too recently signed Tanuj Virwani (Inside Edge Fame) as its brand ambassador during its Spring Summer launch. Tanuj is a very strong face in the OTT platform today with strong youth followers. Lawmanpg3 and Integrity Brand Head Himanshu Pant has an aggressive plan for third quarter to open at least 25 brand exclusive outlets nationally.
Kewal Kiran Clothing Limited (KKCL), a leading branded apparel conglomerate was incorporated in 1992. Killer, Integrity, LawmanPg3, Easies and Desi Belle are leading brand offerings from the company. Killer is the leading lifestyle brand in the country. Company has presence in 25 states and 209 cities across India. Currently have 425+ retail stores spread across India. KKCL’s brands are also retailed through leading modern retail stores like Shoppers Stop, Lifestyle, Reliance Trend among others and also has good online presence through e-commerce platforms. Denims, Shirts, Trousers, T- Shirts, shorts, chinos, jackets, and accessories are the products categories offered by the company. The company has also expanded its accessories division in a big way by introducing Shoes, Eyewear, Watches, and Wallets, belts, deodorants and a host of other accessory ranges for men.

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