Tuesday, June 25, 2024

International Year of Millets Welcomed in a grand ceremony

Millet Magic Foundation and World Trade Center Bhubaneswar organized an advanced agriculture conclave in association with OUAT and Odisha Millet Mission on 2nd February 2023 at OUAT Premises, Bhubaneswar.The conclave was subsequently organized to connect the FPC’s to the Milletary program which was earlier launched in January 2023.
“MILLET-ARY” will be a common platform for all the stake holders to connect for the said purpose of promoting millets. The fleet intends to work yearlong to create a complete value chain for 100 FPO and stakeholders of Millet and provide them with whatever help needed.
“MILLET-ARY” will have advisors – Govt bodies, Scientists, Financial experts, Agriculturists, Marketers, Logistic solution providers, Compliance experts etc. from stakeholders such as APEDA, OUAT, Odisha Millet Mission, Micro Finance bodies, Department of Agriculture Government of Odisha.
The Occasion was Prof. P.K. Roul, Vice Chancellor, OUAT graced the occasion as Chief Guest where in in his address he deliberated on the importance of adding taste to millets and making it more and more acceptable by different generations also he deliberated on the impact on the agriculture pattern for increasing production of millets in line with its advantages to the climate change. He also highlighted the health benefits of millets.
Mr. RajenPadhi, Founder EXIM Consultancy and Convenor of WTC International Trade thinktank spoke on the export opportunities in Africa and Gulf countries. Dr.PradiptaMohanty, Chairman, SNM Group of Companies, spoke from a business perspective which would make millet business a sustainable and revenue generating one.Dr. Rina Routray, Chairperson , Mahila Atma Nirbhar Abhigyan and Advisor, WTC Bhubaneswar Women Forum in her address highlighted the traditional importance of millets as far as the State of Odisha is concerned. Dr.PradiptaMohanty, Convenor, Agriculture Think Tank WTC & Chairman, SNM Group of Companies accentuated on the consumer awareness and market penetration through value addition.
Ms. Shyama Jha, Founder, Millet Magic Foundation, Wow Mom Foods said “MILLET-ARY” will be a solution to every requitement for creation of value chain for millet. “MILLET-ARY” shall aim to provide a solution by linking to the right platform. Through Millet-ary platform at World Trade Center Bhubaneswar along with stake holders and advisors in millet will be addressed and people will get the right platform from growing of millet to putting various finished processed products in bigger markets. For the same the “MILLET-ARY” fleet would work all through the year 2023 and drive this project to a mega success.
Ms. Nimeshika Natarajan, Assistant Director, World Trade Center Bhubaneswar in her remarks shared that shall act as the facilitation body for promoting millets with OUAT to provide for the technical support system. While the technical sessions added much value to the program, the session witnessed huge participation of FPO’s, entrepreneurs and other stakeholders from the fraternity.

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